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General
Interest Naturalpetmarket.com Opens Retail Outlet In Chicago Suburb After Health-Minded Pet Owners Bombard Web Site With Orders
Ample free parking is available at the "five corners" location, situated at the intersection of Main, St. Charles, and Geneva streets –– approximately one mile north of downtown Glen Ellyn. Natural Pet Market offers all natural, ecologically friendly products for companion animals. Products are carefully selected based upon quality of ingredients and materials as well as the impact they have on the environment. The web site is designed to be user-friendly with research and ingredient information, tips for pet owners, toys, treats, special pampering options for furry loved ones, specific allergy-related options, and boasts product lines not found in today’s grocery stores or pet superstores. Natural Pet Market’s retail store carries these same product lines including Animal's Apawthecary Herbal Remedies, Animal Essentials Herbal Supplements, Dr. Harvey's Canine Cuisine and Herbal Supplements, Amore Frozen Raw Dog & Cat Food, Wellness Dog and Cat Food & Treats, Planet Dog eco-friendly toys, collars, & leashes, Halo, Purely for Pets herbal pet care, Grrroom Dog Aromatherapy pet care products, and much more. The goal of Natural Pet Market, according to Werner, is to build a collection of the best, all-natural, eco-friendly food and products for our animal companions in an easy to use and informative web site and store. "I had to search endless avenues for eco-friendly food, research, and animal health tips that were not somehow funded by the marketing department of commercial pet food companies," said Werner, a pet owner, animal rescue advocate, and environmental enthusiast. "I found thousands out there, like me, who could not find reasons for or solutions to their pet’s scratching, dull coat, heaving, bladder infections, and general poor health. I wanted to gather it all in one, informative and savvy site. Now, with the launch of our Glen Ellyn store, I’m looking forward to some of the personal feedback that is so important to anyone who opens a business that aims to nurture." Just as traditional medical doctors are changing the way they think about the relationship between disease and nutrition, so has the veterinary community opened its eyes in light of research conducted in the last decade. Disturbed by recent allegations of cruel and invasive nutrition research funded, conducted by or under the direction of The Iams Company (Iams), the Animal Protection Institute (API) challenged the Association of American Feed Control Officials, Inc. (AAFCO) to adopt new pet food industry guidelines against the practice in August of 2001. API also requested that the Center for Veterinary Medicine, a division of the federal Food and Drug Administration, adopt the proposal. Exposés by Anne Martin for Nexus Magazine, John Eckhouse for the San Francisco Chronicle and Dr Wendell O. Belfield, D.V.M. and Martin Zucker in their book How to Have a Healthier Dog have helped pet owners to recognize the importance of healthy alternatives to commercial pet food. Vets have begun to see that the role of species-appropriate diets are just as important as pharmaceuticals in treating illness. Dogs and cats are getting sicker –– the rates of cancer and other serious diseases are on the rise. "There is much debate as to the cause," said Werner, "but environment and nutrition have been found to play a role along with genetics. By providing a chemical free environment and natural, human grade, whole foods, a pet owner can help turn those odds to his or her favor. "We formed Natural Pet Market because we love our animals and we want them to live long and healthy lives –– and we want your pets to live long and healthy lives, too. That’s our mission. "We value the responsibility of a symbiotic relationship with our pets and our environment and believe that what we put onto and into our pets has an effect on their health and the well-being of the environment," said Werner. "Most people don’t realize that their dog’s or cat’s itchy skin, dull coat, or allergies can be cleared up by simply feeding a diet rich in whole foods and eliminating harmful chemicals in their environment." The cost of a more natural diet and lifestyle may initially seem higher than traditional options, but in the long run owners find themselves feeding less because of the high nutritional value and bioavailability of the food. Pricey trips to the vet are greatly reduced as well. With a slew of innovative and new holistic products to choose from, pet owners report they have actually been saving time in both meal preparation and grooming. At www.naturalpetmarket.com, the products
are categorized by type of animal (cat or dog), type of product
(food, treats, toys, collars, more), and the health issue needing
to be addressed. Natural Pet Market ships anywhere in the U.S. via
UPS, offers a 30-day money back satisfaction guarantee, and accepts
Visa, MasterCard, and Discover on their web site via a secure bank
server. The same attention to detail and service is found at the
Glen Ellyn store, plus the grand opening will feature "lots
of promos and free giveaways" Werner noted. "I am also
sponsoring and hosting a canine acupressure seminar in June and
plan to hold other seminars such as essential oils for animals,
massage therapy for dogs, Natural Pet Market’s site offers a pet food ingredient database listing the definitions of common ingredients in commercial pet food, a gift finder wizard, and an ever-growing collection of natural pet-related Internet links. Werner first sparked interest in natural
pet health and nutrition when one of her Golden Retrievers, AJ,
developed arthritis, allergies, and eventually cancer after a lifelong
regimen of commonly found pet foods. After switching from commercial
kibble, shampoo, and treats to a homemade diet, AJ’s improvement
was drastic. "His allergies cleared up and he was playing ball
like a puppy again in a matter of weeks," said Werner. "The
new approach to his overall well-being also made his teeth pearly
white and his coat shinier than ever."
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